OUR BRANDS

Two French brothers with style, Laurent and Arik Bitton, leading this amazing international brand.The style described as nonchalant casual-chic. Every season the IRO surprises us with all their new inovations and also noticed by the celebs, that seem to desire every new jacket the bring ! 

It's no secret that the whole 'rock chick' look is all the rage and easily available in most high street stores or from big-name designers. It's an easy trend to sell, as it mainly involves a lot of black leather, distressed denim and a fair amount of studding, yet many of the examples I've seen miss the mark either by taking it too far or providing pieces you can do better yourself. In any case, the last thing you want to do when wearing something that's supposed to be cool and edgy, is look like you tried too hard. I'm guessing this is also why so many prefer to take the DIY route when it comes to shredding and fading jeans or studding a bag. Besides being cheaper, it looks a little bit more authentic - more wearable than the luxury version and less artificial than the high street counterpart.

 

 

 

 

 

 

 

 

This has made me wonder how actively involved the designers behind these looks are in the music scene - do they go to concerts? Do they check out what indie bands are wearing on stage? Do they observe the clothing of the fans? It's easy enough to pick a popular musician as a muse, but to capture the vibe of an entire genre is slightly more tricky. I'm guessing it's why the French brand Iro is so successful. Unlike many other labels out there, this one wasn't started by businessmen or fashion experts, but by two brothers - Laurent and Arik Bitton - both come from the music industry and yes, they had a rock band as well. Back in 2002, despite a lack of design experience, they decided to channel their love of rock music into a different medium: fashion. Inspired by the assertive and cool women in their circle of friends who had an original sense of style, they created a clothing line that had a distinct vintage feel (mainly 70s and 80s) and at the same time mirrored big city chic, focusing on a style that would feel at home in Paris, Tokyo or New York.

 

 

 

Simone Michelle Halfin was born in Brussels, Belgium. Her father was Romanian-born Leon (Lipa) Halfin, who immigrated to Belgium from Chisinau (then Bessarabia province of Romania and now the capital of Moldova) in 1929.Her mother was Greek-born Liliane Nahmias, a Holocaust survivor. Just 18 months before Diane was born, her mother was in Auschwitz. Diane has spoken broadly about her mother’s influence in her life, crediting her for teaching her that “Fear is not an option.” Diane later studied economics at the University of Geneva  in Switzerland. She then moved to Paris and worked as an assistant to fashion photografer’s agent, Albert Koski. She left Paris for Italy to work as an apprentice to textile manufacturer Angelo Ferretti in his factory, where she learned about cut, color and fabric. It was here that she designed and produced her first silk jersey dresses.

 

 

 

 

In 1989, Malene Birger began her fashion career with a degree from the Danish Design School. After an apprenticeship as a window stylist, she went on to become a fashion designer at Jackpot by Carli Gry, then took on the position of Head Designer of womens wear at Marc OPolo in Stockholm. Birger started her own company, Day Birger et Mikkelsen, in 1997, and won her first Danish Design Award.
The By Malene Birger Company

In 2003, Malene Birger joined forces with Denmarks largest fashion conglomerate, IC Companys, to form a new company, By Malene Birger. As CEO and Creative Director, Malene Birger held 49% of the shares of the company. In 2004, she won her second Danish Design Award, as well as winning the Scandinavian design award, Scanorma. Recently, Birger sold her shares of By Malene Birger back to IC Companys, but she continues a relationship with the firm as Art Directing Consultant, in charge of the lines designs.

Birger is noted for her consistently elegant, feminine designs that combine a sense of luxury and sophistication with a casual, easy-to-wear style. This seasons By Malene Birger online designs features soft fabrics in muted pastels, khaki and gold, with playful nods to the most current trends in hemlines, both maxi and mini, and to this seasons jumpsuits and playsuits. By Malene Birger online shop also offers an assortment of tasteful accessories in a subdued palette.
The Malene Birger Book
Malene Birger has expanded the focus of her growing design empire to include the world of interior design, with the release of her coffee table book, Life and Work: Malene Birger's Life in Pictures in 2010. The book serves as a pictorial biography of Birger, with pictures of her paintings, studios and homes. Birgers interiors echo the confident lines, attention to detail and preference for comfort that are her fashion signatures.

 

 

Leafing through HUMANOID’s 26-year anniversary publication, it’s over 30 years by now, you see a women’s label maturing in the big world of fashion without so much as a step astray. Without screaming for attention. HUMANOID’s identity feels familiar. That pleasantly unruly early 80s feel always remained: expressive, creative, authentic, but always functional and contemporary. 

HUMAN-OID, literally: like a human. And very much like founders Sandra Harmsen and Hans Boelens, creative and financial director respectively of this proto-Dutch global brand. But just the same like the current designer in chief Cecile Bleijenberg who joined the HUMANOID family in 1998. HUMANOID’s strength is that it is a brand like a wonderful person. Two feet on the ground, feeling completely sound and comfortable with yourself, doing what you feel you have to do and above all, having a great time. Freedom. Quality. Here and now. 

Every HUMANOID collection originates from this gut sense of freedom, and the feel of the materials. The way they drape, move, how it behaves while treated and how it caresses the skin. Soft, lush fabrics, great qualities. They appear to be worn in and washed, they all match in shades, structures and in layering. Fine cashmere, unstable cotton, suede and leather. Earthly, feminine, comfortable and contemporary. Every collection a continuation of the previous one. A large luxurious wrap scarf, symbolizing the HUMANOID feel, has been a staple from the start. 

30 years of HUMANOID. It appears so self-evident, which of course it is not. What started with the New Wave gut feeling and Fun Punk attitude of a small collective around Sandra Harmsen and Hans Boelens in Arnhem’s Weverstraat has steadily blossomed into an international fashion conception.

 

 

                                                              DRYKORN

 

Founded in 1996 DRYKORN developed into an international fashion label just within a few seasons, mainly because of its selected garments, high-value manufacturing and consistent fashionable statements.

             

 

Metropolitan, reachable and progressive are the most defining attributes of the label. DRYKORN attracts self-confident and independent individualists. A certain sense of style is therefore a premise. The collections of the label are always picking up the latest fashion but without losing the brands personality and individuality.

 

            

 

 

DRYKORN is internationally distributed and serves more than 1000 customer worldwide. Executive management and administration as well as design, product management and logistics are located in the headquarter in Kitzingen, in southern Germany. Fabrics are mainly ordered in Italy and France.

 

 

Product expertise, a nationwide distribution and personal customer service turned DRYKORN, despite stagnating markets, to one of the most emergent and fastest growing brands in the fashion business.

 

 

 

                      ISABEL MARANT

 

 Born in Paris in 1967 to a German fashion designer mother and French father, Isabel Marant began sewing aged 15. She wanted to make clothes that set her apart from her ‘girly’ peers, she wanted to wear more masculine clothes.

and escape the ‘froufrous’. She later enrolled at the design school Studio Berçot and upon graduation apprenticed at Michel Klein, soon launching her own line of accesoiries and jewellery.

Spotting a gap in the market between the elaborate and inaccessible clothes of the Paris catwalks and the super simple style of Agnès B and her contemporaries, Marant launched her own clothing line. Her designs are aimed at active young women like herself. Marant’s girl is feminine but not ‘super sexy’.
“A woman who wants to have a strong per¬son¬al¬ity but with¬out being totally dressed up, who wants to be dif¬fer¬ent but in a dis¬creet way. And she’s usu¬ally a rather active, entre¬pre¬neur¬ial woman who needs to feel good in her clothes with¬out try¬ing too hard.”
 

 Soon after launching her label Marant won the Designer of the Year Award and began to build up her now legions of fans. Her success lay in her pragmatic approach, she saw the effortless worn-in look of girls hanging out at tiny Parisian cafes and understood that this was a style that, if harnessed and sold, could sweep the fashion world. Her silhouettes, often feminine and fitted, are informed by women on the street. Colours are predominantly washed and lived in rather than box-fresh and bright.
“It's easy to make magic on a red carpet - except just how many of us live that life? But how do we make it happen every day on the sidewalk? That's why I love to design.”

Marant’s label is a ‘melting mode’, a trendsetter’s favourite with its mix of minimalist and bohemian. The obvious femininity of floating dresses is offset by louche minimalist masculinity and unlike many of her Parisian contemporaries Marant’s strain of chic has an almost affordable price tag.

 

 

                                SACK'S   

 

 

The Halfon Family founded SACK’S in 1983 with a vision to creating a global fashion house with a stylish, luxury line for the contemporary consumer. As the company grew, the implementation of modern management methods, a keen sense of design, and effective marketing helped create a fresh, fashion-conscious brand. In 2007 the Fox Group partnered with the Halfon Family to become a 50% owner of SACK’S.

 

Today, SACK’S works with a wide network of distributors and its unique designs can be found in over 1000 stores in 14 European countries and other global locations. Over the years SACK’S has gained a reputation for creating trendsetting collections that utilize the finest quality raw materials such as pure cotton, silk, cashmere and more.
All of the SACK’S concept stores explore a unique design expressing the SACK’S core essence and leveraging great design as a value driver. Store design is based on modular structures with dynamic visuals, allowing for frequent design re-invention while offering clients a new shopping experience....

 

                          

 

 

                                PHILIPPE MODEL 

The Artist
Philippe Model is not only the trademark but also the name of the most appreciated milliner by the stylists. Born in Sens, France, he began to design hats as an autodidact, later he succeeded in working at the Maison Riva MArchesi as milliner, then, at the famous Madame Paulette. In 1981 he launched his griffe and even if his articles were totally countertendency compared with the style of that period which considered the cap quite out of fashion, Philippe Model had a great success and big stylists such as Gaultier, Mugler, Miyake and Montana were enthusiastic about him. At the same time he launched his own line of glovels, bags and shoes.

NOW AVAILABLE @ WWW.DONNATIEMDA.NL

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Good Genes   now available @      WWW.DONNATIENDA.COM

vrijdag 08 maart 2013

Social media bieden tal van mogelijkheden. Maar hoe doen modebedrijven dat precies: online netwerken? En kun je anno 2013 nog zonder Web 2.0? In aflevering 7: jeansmerk Good Genes, een nieuwe merk met de Nederlandse Steve te Pas als creatief directeur. Is actief op: Facebook, Instagram, Twitter, Pinterest en Tumblr. FashionUnited spreekt Rosanne Boas, marketing, pr en online manager. Wat is jullie doel met social media? “We willen klanten, vrienden en de doelgroep bereiken en contact met hen onderhouden door ze op een persoonlijke manier bij het merk te betrekken.” Wat communiceren jullie via social media? “Op Instagram zie je alles wat Good Genes meemaakt. Van de eerste schetsen en ontwerpen tot hoe de jeans gemaakt wordt, details van de collectie, mensen die Good Genes dragen, de verbouwing van de winkel, de openingsparty en vrienden. Dit wordt gehashtagged met #thisfamilygotgoodgenes en #thegoodgenes.” Wat is het voordeel van Tumblr ten opzichte van Instagram? “Op Facebook en Instagram worden we voornamelijk gevolgd door mensen binnen ons eigen netwerk. Omdat Tumblr een open en internationaal medium is waar mensen die je anders niet zo snel zou bereiken ook even klikken, bereik je hier nog veel meer verschillende mensen mee.” De foto's op Instagram lijken vrij persoonlijk. Is dat bewust? “Ja, we vinden het belangrijk dat mensen een kijkje kunnen nemen achter de schermen en op die manier het merk leren kennen en de visie begrijpen. Als je alleen de collectie wil zien kan je naar de winkel komen. Door op Instagram te kijken zie je hoe deze collectie tot stand is gekomen, waar we zijn geweest, wie we hebben ontmoet, wat ons heeft geïnspireerd of zelfs wat we hebben gegeten. Zo maak je van alleen een kledingmerk meer een lifestyle.” Onvergetelijk Instagram-moment? “Een volger was zo enthousiast over Good Genes, dat ze naar het besloten feest van de winkelopening was gekomen met een screenshot van een onze Instagramfoto van de uitnodiging. We hadden bijna niets bekend gemaakt via social media. Toch leuk om te zien wat één foto op Instagram doet.” Hoeveel tijd zijn jullie er dagelijks aan kwijt? “We werken met drie medewerkers aan social media. Maar het hele team van Good Genes deelt foto’s en berichtjes.” Wat doen jullie om meer volgers en likes te krijgen? “Op Facebook uploaden we foto’s van events, zoals het openingsfeest van onze winkel aan de Albert Cuypstraat, waarin we iedereen taggen. Daarnaast hebben een winactie gedaan toen we de 1111 likes bereikten. Op instagram voorzien we posts van hashtags zoals bijvoorbeeld #amsterdam #borninthebronx #denim. We gebruiken altijd #thisfamilygotgoodgenes en #thegoodgenes zodat je een overzicht krijgt van alle posts die wat met Good Genes te maken hebben.” Wat is een social media #fail? Te veel posten op Facebook, dat vinden mensen irritant. Publiceer alleen wat echt de moeite waard is, anders word je zo voorbij gescrolld.” Op Instagram sinds: 2012. “Wij zijn vrijwel direct bij de lancering van het merk begonnen met social media.” Volgers: 891 Gemiddelde aantal posts: drie per dag Belangrijk omdat: “het geeft je merk en de visie erachter een grotere lading, dat vinden we erg waardevol.” Op Facebook sinds: 2012 Likes: 1332 Gemiddelde aantal posts: drie keer per week. “In vergelijking met Instagram posten we op Facebook minder persoonlijke foto's: alleen posts die direct wat met Good Genes te maken hebben.” Belangrijk omdat: “je volgers ook echt trouw zijn en je interactie hebt met hen.” Laatste tweet: Good Genes Store | Studio | Showroom opening tonight!#thisfamilygotgoodgenes pic.twitter.com/nv9X2bjfSC    DONNATIENDA IS HET EERSTE VERKOOPPUNT IN NEDERLAND VOOR LA-TWEEZ DE ILLUMUNATING TWEEZERS !! NU NOG VOOR 24,95